Month: March 2011

• Social

  What You Need to Know to Create an Online Content Calendar

  So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.

• Agencies

  Trivia Games Deliver a River of Customers for AARP, Others

  When AARP unveiled its new website last summer, it used a trivia game for the first time asking questions that prompted people to move around the site exposing them to all the new content, tools and features.

• Agencies

  Promotions Past and Future: Q&A with Bonnie Carlson

  The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade

• Email

  Checklists to Help You Better Plan Your Email Campaigns

  If you anticipate email being a part of your ongoing marketing, it is smart to have a plan dedicated to it. This will save you time, prevent you (or your associates) from being too reactive and will deliver a roadmap that will help you achieve your stated goals.

• Chief Marketer Listline March 28

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Online Privacy: Who Watches the Watchers?

  The online privacy tussle pits two broad groups against each other: marketers who want to know as much as possible about their online visitors—what they search for, where they go on the web, what they have read, how they behaved last time on the site and so on; and consumers who are increasingly wary of what information is being collected.

• Agencies

  Smartphones Get Heavy Use during Shopping: Study

  More than half of smartphone users look to their phones for some kind of help while shopping, according to new research from market research firm Chadwick Martin Bailey

• Mobile

  Dismiss Mobile Search & You’ll Lose Big

  I am not going to bury the lead: Marketers that dismiss or ignore mobile search will regret it later. While we’ve heard year after year that

• Digital

  Dashboards Help The Pond Guy Keep its Analytics Head Above Water

  A lack of data is not some¬thing emarketers today can really complain about. But what they can complain about is data overload, and how difficult it can be to fig¬ure out what data is most useful for their brands—without becom¬ing overwhelmed.

• Agencies

  Wrangler Goes to its Customers for the Next New Jean Design

  Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall.