Chief Marketer Listline March 28
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:
· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online
Children’s Cancer Project Sweepstakes Donors
These donors give generously to help support CCP in it’s effort to educate the public of early indications of childhood cancer. CCP was created to fulfill National Cancer Center’s desire to provide funds for pediatric cancer research and education.
Universe: 16,469
Price: $75/M
Selections: $10+ or $5+ donors, SCF/State/ZIP
Contact: Specialized Fundraising Services, Denise Hubbard, [email protected] , (410) 392-0313.
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=304105
Colony Brands – Home Catalogs Package Insert Program
Offered here are women that have purchased kitchen accessories, home furnishings, home accessories, home electronics, and more from these catalogs: Ginny’s, Through the Country Door, Seventh Avenue, and Montgomery Wards. These catalog buyers have an average order of $100+, an average age of 52, and an average income of $60,000.
Universe: 1,005,000
Price: $60/M
Contact: IMS List Management, Tim Hauer, [email protected] , (608) 324-4503
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=303258
Harlequin Continuity Masterfile – Merchandise Buyers
This is comprised of active and former members from the Harlequin Continuity Series of romance literature, and has been overlaid to identify merchandise buyers in various product categories along with their RFM data
Universe: 113,530
Price: $105/M
Selections: Dollar amount, gender, geographical, product, state, Zip
Contact: Direct Media Millard, Sheryl Benjamin, [email protected] , (402) 836-5649.
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=281897
Serena & Lily
Serena & Lily sells baby and children’s bedding, furniture and accessories. Average order is $250.
Universe: 18,000
Price: $115/M
Selections: $100+. $75+ or $5-+; gender; SCF/State/Zip
Contact: Specialists Marketing Services, Michael Berger, [email protected] , (201) 865-5800 x2203
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=304213
Similac New Parents Co-op: Postnatal Hospital Distribution
This program reaches new moms and dads right as they are checking out of the hospital and taking their new baby home.
Universe: 2,124,000
Price: $60/M
Contact: Regatta Inc., Sam Kaufman, [email protected] , (212) 475-1290 x9874
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=303989
