Almost everyone dreams about being number one. Rarely do you hear about people dreaming about being anything but number one. Even in markets that support more than one winner, people still want to be number one. It's almost human nature. Being number one brings its own set of issues and...

Can you believe how the time flies? Not two weeks have passed, and so it begins. Shameless plug time. The beauty about the shameless plug is its transparency. The problem with trying to be cute and sneak in a plug is that you will see right through that. That's why when it comes to promotional…