Month: February 2011

• Email

  Verizon Wireless Cuts Support Costs with Welcome Email Program

  Many marketers forget that email can do much more than help you sell your products or services. It can also reduce your customer service and call center costs, as Verizon Wireless found out with its welcome campaign.

• Shameless LeadsCon Plug: Week 4 – Beyond Shameless

  Four weeks ago today, we started writing with a simple idea in mind. To increase interest in an upcoming event about which we want to see succeed; but do so in way that were we not to say what we were doing, it wouldn’t seem like we were doing what…

• The Week in Review

  Headlines from the industry.
  To receive daily updates please visit the Digital Moses fan page

• Facebook Continues to Gobble Up Visitors and Time

  According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.

• Mobile Ad Awareness Booms in 2009-10, Purchase Intent Dips

  According to the latest numbers from Millennial Media, mobile campaign effectiveness has risen by most metrics in the last three years, while smart phones are more conducive to campaigns than feature phones.

• IE Loses Europe, Chrome Surpasses 10% Share Worldwide; ‘Do Not Track’ Issues Loom

  According to the latest figures from StatCounter, Microsoft’s Internet Explorer lost its crown as the top Web browser in Europe in December

• Only 361 Days to Go

  At four hours in length, the Super Bowl runs like the Oscars for sports fans. Instead of numerous award winners across countless categories, in this match-up, only one wins. Yet as much action and anticipation takes place off the field as on. For as much money as the attendees spend to gain access to…

• Online Video Viewers Pay More Attention to Ads Than TV Viewers Do

  According to a recent report released by YuMe, a video advertising technology company, marketers who are not in on the online video boom are missing out on a “tremendous opportunity.”

• Email

  Five Signs It’s Time to Change Your Email Template

  Your template is the structure you hang your entire email marketing campaign upon. Therefore it is imperative that it be effective, powerful, flexible, and easily modifiable. Here are the top five signs that your current email template belongs on the cyber scrap heap and should be replaced

• Digital

  Metrics Shape Become.com’s Keyword Bidding Practices

  Within paid search, the Mark Twain quote “The difference between the right word and the almost right word is the difference between lightning and a lightning bug” is especially apt. Consider Become.com, a comparison shopping site which saw one word make a difference when bidding for a profitable paid search term.

  “Everybody would like to rank for search terms that have a lot of volume,” says Arpana Tiwari, senior SEO manager at Become.com. “But you have to pick the keywords you can have an impact on in search.”