Month: December 2010

• Good Service Key to Winning Back Customers

  If you’re an e-tailer sending out coupons via e-mail, thanks to friends forwarding to friends, you really never know who might end up taking you up on that offer.

• Hispanic Outreach, Bahamian Event In Komen’s Future

  What’s an organization to do after it has touched everything it can with pink, from baseball bats on Mothers’ Day to airplanes to the band on one of NASCAR legend Richard Petty’s hats?

• Social

  Cisco Listens To B-to-B Social Media Chatter

  While business-to-business CRM may start with a backslap and a martini, Cisco Systems is using social media to build a better backslap. “Businesses go to certain watering holes,” says Theresa Kushner, director of customer intelligence within Cisco’s strategic marketing organization. “And those companies have individuals who are making decisions, who have voices they are sharing outside of their companies.”

• Agencies

  Dell Consumer Group Explores Segmented Marketing

  Dell will, of course, sell a computer to any interested prospect. But “You Can Tell It’s Dell”, a current campaign from the company’s Consumer and Small and Medium Business unit, is moving the focus away from mass marketing in favor of targeting four specific segments.

• Agencies

  Enhance Your Holiday Sales with Mobile Commerce Strategies

  Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.

• OfficeMax Takes Elves beyond the Dance Floor

  Four years ago, Office Max caught lightning in a bottle with its viral “Elf Yourself” feature that let users paste their photo onto a dancing elf and share the result with friends

• Hostess, the Latest Brand to Take on “Shrek”

  When a brand ties with a movie property it’s all about entertainment whether the brand is a cereal, a shoe or, in this case, a Hostess donut

• Social

  Are Apps Overrated?

  A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps

• News Brief-MapQuest

  MapQuest: the AOL subsidiary that helps countless people find their way around is rewarding visitors with the chance to win “Free Gas for a Year”

• Social Media is Top Priority in 2011 for PPC and SEO

  During a webinar given by Craig Macdonald, senior vice president and chief marketing officer of SEM and SEO software and agency services provider Covario, two surveys were taken to gauge the top PPC and SEO priorities for advertisers in 2011. Not surprisingly, social media was a big part of both responses.