Month: December 2010
-
Broker Roundtable: Health-Related Lists in an Aging Society
This week’s question: As the general population continues to age, will health-related lists become more important?
-
Agencies
Sports Authority Uses Check-ins to Build Black Friday Store Traffic
Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed
-
Agencies
Coupons.com Sees More than $1 Billion in Shopper Savings So Far in 2010
The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates
-
Agencies
Join the Coupon Crowd: Examining the Social/Coupon Connection
To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon
-
Agencies
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don’t forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively
-
Mobile
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That’s the rationale behind new guidelines for measuring the impact of mobile
-
Editor’s Note: My Brain on Integrated Marketing
IT ALL STARTED WITH MY BIG HEAD. Specifically, I wear a size 8 1/2. Putting a standard hat or knitted cap on a conk that size is like trying to pull a
-
Chieftains: Who Was Your Marketing Mentor?
QUESTION: DID YOU HAVE A MENTOR IN THE MARKETING WORLD? WHAT WAS THE MOST IMPORTANT THING HE/SHE TAUGHT YOU? CHRIS DEMARTINE, DIRECTOR OF BUSINESS DEVELOPMENT,
-
5TIPSTO DESIGN ENVIRONMENTALLY FRIENDLY P-O-P
Here are five basic elements to think about when designing environmentally friendly POS items: SIMPLIFICATION: You want to design for fewer components,