Simon Malls Add Last Holiday Ingredient: SMS Deals
Simon Property Group has mobilized for Christmas in a big way. In addition to launching a branded smartphone app, linking many of its properties to Foursquare
User Experience is Critical in B-to-B Website Design
The growing importance of websites in marketing communications has made savvy B-to-B marketers take notice of just how powerful a tool a great site can be for customer communication, prospect conversion and establishing a leadership position within an industry.
Broker Roundtable: Hot List Segments for 2011
This week
Should You Think Quality or Quantity in B-to-B Lead Gen?
The bottom line in any marketing campaign today is return on investment. That makes it imperative to know what matters more in your lead generation efforts, quality or quantity.
Clock Manufacturer Finds Time for New and Traditional Media
With municipal budgets tighter than ever, selling into the school market is a challenging task for companies like Dassel, MN-based American Time & Signal.
