According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.
Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten's ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.
Double Play Media will be hosting the second annual Affiliate Summit Tip-Off Party at Affiliate Summit West in Las Vegas next month. The event will take place on Monday January 10th, 2011 and is being put on in cooperation with industry leaders BMI Elite, Hybryd Ads, and Infinite Traffic.
This week's question: Will the presence of a new Postmaster General change anything? Does anybody expect any dramatic difference from how the USPS was under Jack Potter?
