Month: October 2010

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  The Good Lead Framework

  If you have never picked up the phone and dialed leads, it’s a worthwhile experience. Just picture yourself not on the generating end of the leads but on the calling…

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  Can You Spare A Penny?

  When is a vertical a vertical? Is it when the first page of Google AdWords is taken by look a like companies? Is it when a competitor enters the market with a URL of…

• The Week in Review

  Headlines from the industry.
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• Social Games Rivaling Prime-Time TV Shows

  Are social games killing prime-time television? According to recent numbers from smartphone application analytics and monetization platform Flurry, it might not be such a farfetched notion.

• US Ad Spending is Growing

  Recent figures released by Nielsen show that ad spending is growing in the U.S., though not across all sectors. While automotive-related categories appear to be bouncing back in huge ways, others have seen spending cut back from the same period last year.

• Product Look-up, Mobile Couponing Are Most Popular Elements of Mobile Retail Platforms

  According to a study from Aberdeen Group, mobile retail platforms have a number of essential elements, including product look-up features and mobile couponing. Retailers are also pointing to reporting and encryption tools as top planned back-end technologies.

• Two-Word Queries Are the Most Popular in September

  Experian Hitwise recently unveiled its most recent search engine numbers, which show that Google remains way ahead of the pack, Bing-powered search lost some of its piece of the pie and that two-word queries were the most popular in September.

• Facebook Helps Boston Celtics Score Ticket Sales

  A strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%.

• Crain, Draft Named to DMA Hall of Fame

  The Direct Marketing Association has inducted Rance Crain, president, Crain Communications Inc. and Howard Draft, executive chairman of Draftfcb, into its Hall of Fame.

• Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue?

  Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue?