Month: August 2010

• Mobile

  BD Network Acquires We Love Mobile

  BD Network, a U.K.-based advertising agency, has acquired We Love Mobile, a mobile creative agency.

• Email

  E-mail List Churn: Four Ways to Retain Subscribers

  Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.

• Agencies

  Knorr Readies Consumer-Generated Labels

  In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come

• Marketvision Hires VP Strategic Innovation

  Multicultural marketing agency marketvision has hired Frenchie Guajardo as vice president of strategic innovation. Her focus will be on digital and shopper marketing

• News Brief-My Coke Rewards

  My Coke Rewards has launched the “Million Point Giveaway” reward program to thank its 15 million members in August and September. The giveaway will be spread to more than 70,000 members with daily instant wins

• Android Surges, iPhone Still Sexy

  Smart phones have now reached a quarter of the U.S. mobile-subscribing population, according to Nielsen. While Android has continued its surge, the iPhone remains the most appealing smart phone on the market.

• Internet Explorer, Safari and Opera Gain in July, Firefox and Chrome Lose

  According to NetMarketShare, Internet Explorer, Safari and Opera all experienced a small bump in market share in July, while Firefox and Chrome were knocked down.

• New FTC Rules for Debt Relief Services

  New FTC Rules for Debt Relief Services Turn Up the Heat on Lead Generators and Affiliate Marketers

• Women Spend More Time on Social Networking Sites

  Women spend more time doing a lot of things than men – giving birth, for example – and now, according to the latest numbers from comScore, taking part in interactions on social networking sites appears to be another one of those things.

• Americans Like Social Networks and Games More than E-mail and Portals

  If you’re still wondering what all the fuss about social networks and those silly online games are all about, look no further than the latest Nielsen figures about the top 10 sectors of the Internet.