Month: August 2010

• iTasti D-lite Lets Loyal Fans Shout Out on Twitter, Foursquare

  Healthful frozen dessert chain Tasti D-lite has built a respectable cult following for itself in the New York market and built up that following using social media such as Facebook and Twitter

• News Brief-Foxwoods Resort Casino

  Foxwoods Resort Casino and Live Nation have signed a multi-year agreement giveing Foxwoods the exclusive naming rights to the former Hilton Theatre on Broadway’s 42nd Street in New York’s Times Square

• Agencies

  Maximizing Marketing Revenue in Online Gaming

  Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past

• Agencies

  Inventory Control Is Mixed Blessing For Cabela’s Direct Business

  One of the classic question analysts ask businesses is whether they are primarily focused on building revenue or increasing margin. Too often, the answer is

• Email

  Discipline in E-mail Deliverability and Testing

  Success in the e-mail business is directly proportional to the amount of discipline you have in your personal life. I have found that most

• Social

  Keep the Brand/Blogger Relationship Transparent

  If you’re a brand working with bloggers, the connection should be as transparent as possible. That was the message attendees at BlogHer 10 in New York got last week during a panel discussion on the FTC’s endorsement guidelines.

• Email

  Are These the Best-Designed E-mails of the Year?

  We all know that beauty is in the eye of the beholder. But that didn

• Email

  The Sum of the Parts, Part 7: Welcome Campaigns

  Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying

• Agencies

  Financing Battle Heats Up as USPS Posts Loss

  The U.S. Postal Service reported a net loss of $3.5 billion for the third quarter compared with a net loss of $2.4 billion last year and said it foresees

• Agencies

  Quad to Close Plants, Lay Off Employees

  Quad/Graphics Inc. will lay off an unspecified number of the approximately 2,200 employees working at five plants it expects to close this year.