Topic

Month: August 2010

  • Agencies

    Jamba Juice CMO on the Brands First Professional Sports Partnership

    Jamba Juice has launched its first professional sports league relationship, choosing the Women’s National Basketball Association to move forward its strategy to tie its brand to fitness and healthy nutrition

  • Converseo Announces Release of Conversion Doubler A/B and Multivariate Testing Software to Increase Conversion Rates

    Conversion Doubler testing software is easy to use and available free for online businesses.

  • Is Being Too Good Bad?

    There are several complaints often lobbied against the performance marketing sector. While not necessarily a complaint, our sector does tend to get caught in “invented here syndrome.” For example…

  • Women Are Better at Twitter?

    “Men vs. Women” is a delicious concept in just about every area of life, so what about Twitter? If Dharmesh Shah’s findings on HubSpot Blog are any indication, men might have racked up another mark in the “L” column.

  • Seven Cows

    Next week marks a staple in the performance marketing calendar, Affiliate Summit. Last year, at least three thousand, if not more, descended upon and experienced the…

  • Health Information is More Sought After than Ever Online

    According to the most recent Harris Poll, Cyberchondriacs (the term the Harris Poll first used in 1998 to describe those who go online to search for health information) are more thirsty for online health information than ever.

  • Back-to-School is Happening, Will Last Beyond August

    Back-to-school e-mail messaging will peak this week, according to The Retail Email Blog. This means that for companies that haven’t started working on their back-to-school campaigns yet, they’d better get cracking. But a late start is not too big of a reason to fret – purchase interest for back-to-school shopping will last beyond August, and there’s plenty marketers can do to maximize this opportunity.

  • Join eZipIt for exclusive press preview and party during Affiliate Summit East

    Members of Private New Online Savings Club Accrue Cash Back through the Three Degree Social Network Join eZipIt for exclusive press preview and party during Affiliate Summit East

  • Announcing the Bevo Media Launch!

    Finally, there’s a revolutionary new way to launch, track and manage all your internet marketing campaigns. Introducing Bevo Media – a centralized internet marketing management platform.

  • Facebook, Google, Bank of America, Realtor.com Lead the Way

    According to the latest figures from Experian Hitwise, Facebook and Google dominated the Web for the week ending Saturday, Aug. 7, while some familiar names led the travel, banking and real estate categories.