Month: August 2010
-
Sprite Step Off: Multicultural Campaign
2010 Pro Awards Finalist; Best Multicultural Campaign
-
P&G Sponsors the 2010 Olympic Winter Games
2010 Pro Awards Finalist; Best Sponsorship or Tie-In Campaign
-
Water Pik Uses Humorous Videos to Take on String Floss
Water Pik, Inc. is picking up on that daily oral health routine by taking on dental floss with a marketing campaign called “Say No To String” to introduce consumers to its new Waterpik Water Flosser
-
2011 PRO Awards Finalists
Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Arm Yourself for the Ones You LoveAgency: Arc WorldwideClient: Walgreens Game of Thrones- Maesters ChallengeAgency: HBOClient: HBO 3rd PLACE: Huddle to Fight …
-
2010 PRO Awards Finalists
Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Give A Day, Get A Disney Day Agency: Disney Destinations, LLC Client: In-House LG US National Texting Championship Agency: Fathom Communications Client: LG …
-
Agencies
Phone-Based Analytics Ring True
Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between
-
Email
E-mail Metrics That Matter
For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even
-
Agencies
NWF Moves Quickly on Spill With Direct Mail
Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening
-
Agencies
Idea to Steal: Package Deal
Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional