Month: August 2010

• News Brief-Kwikset

  KWIKSET: the residential door hardware company has launched the “LiveSmart” sweepstakes to show parents and homeowners how simple home security can be

• Chocolate Milk: The Official Drink of Halloween

  2010 Pro Awards Finalist; Best Campaign that Uses a Holiday Theme in its Promotion

• Drive One 4 UR School

  2010 Pro Awards Finalist; Best Vehicle-Based Experiential Campaign

• The Cheesecake Factory & Feeding America Drive

  2010 Pro Awards Finalist: Best Use of Event Marketing (More Than Five Venues)

• Know Your IBM

  2010 Pro Awards Finalist; Best Loyalty Program

• Elf Yourself Invasion

  2010 Pro Awards Finalist; Best Multidiscipline Campaign & Best Campaign that Uses a Holiday Theme in its Promotion

• Agencies

  Papa John’s Contest Pulls 12,000 and New Marketing Ideas…Maybe

  Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday

• Agencies

  USPS Fights Back vs. Motion to Dismiss Rate Hike

  The U.S. Postal Service has asked the Postal Regulatory Commission to deny a motion to dismiss the USPS

• MDC Acquires Relevent

  MDC Partners has acquired Relevent, a digital marketing and brand development agency.

• MyShape Names De Luca CEO

  MyShape (www.myshape.com), an online women