Month: August 2010

• Agencies

  Second Chances: A Guide to Retesting Files

  Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?

• Agencies

  USPS Reports $764 Million Loss for July

  The U.S. Postal Service reported a net loss of $764 million for July on revenue of $5.3 billion, according to preliminary reports filed with the Postal Regulatory Commission.

• Agencies

  Deutsche Post Acquires Nugg.ad

  Deutsche Post has acquired online marketing platform Nugg.ad AG for an undisclosed sum.

• Social Media Used Mostly to Build Loyalty: Survey

  U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on the medium as those who use it for brand awareness, customer acquisition and other core marketing purposes, according to Direct Marketing Association survey.

• Google’s Streaming Search Results and Paid Search

  Google is testing out a search results page that evolves as you type, showing the user search results that change in real-time. While this is a potentially useful and engaging feature for many (and an…

• Android Users Click on More Ads, Increasing Browsing More Quickly Than iPhone Users

  According to the latest figures from Chitika, advertisers appear to have an easy choice when it comes to who to target in the mobile realm.

• Online Ad Spending Will Reach $52 Billion in 2011

  According to Borrell Associates, total online ad spending is expected to surge 14 percent from 2010 to 2011, while local online advertising will grow 18 percent during that time.

• African-Americans, Women Are the Most Chatty, Teens Dominate Texting

  Recent numbers from Nielsen show that there are clear divides among different demographic groups regarding their use of voice minutes and text messaging.

• Webair.com Unveils Newly Updated Website Design with Robust Plan Upgrades & Pricing!

  Building on over a decade of experience providing first rate hosting services, Webair is approaching the future with the same passion for performance that has already earned the company much success.

• 

  Demand Generation

  It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier…