Month: March 2010

• Keurig Seeks Chicago Office Laughs over Coffee

  Keurig/ Green Mountain Coffee Roasters, makers of the Keurig single-cup brewing system, has partnered with Chicago’s Second City improve troupe to find the funniest morning rituals in the Windy City

• Hike in Mobile Ad Spending Predicted for 2010: Survey

  In a sign that mobile marketing is growing, both agencies and brands expect to this year increase spending on mobile ads

• Draftfcb Promotes Kolkey to New York President

  Draftfcb has promoted Sandy Kolkey to president of Draftfcb New York, effective immediately

• News Brief—ScentAir

  SCENTAIR TECHNOLOGIES: a global provider of scent delivery solutions for businesses, has named Gino Biondi as chief marketing officer

• Ford Drives Into Digital Asset Management

  A digital asset management system put into place this winter is helping Ford Motor Co. achieve global brand consistency for campaigns like the 2011 relaunch of the Ford Focus.

• People in the News: Acquisio, MeritDirect

  Acquisio and MeritDirect have recently announced new hires.

• DMEF Names Rising Stars, Corporate Commitment Awards Winners

  The Direct Marketing Education Foundations (DMEF) has chosen four winners of its 2010 Rising Stars Awards, as well as its 2010 Corporate Commitment Award recipient.

• Frederick’s Of Hollywood Picks Digital Agency

  Frederick’s of Hollywood, Inc. has selected WhittmanHart Interactive to provide social media and marketing functions.

• Agencies

  Merkle Acquires Loyalty Marketing Firm Metzner Schneider

  Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

• Agencies

  Direct Revenue Off For Williams-Sonoma

  While retail sales slipped somewhat, direct sales dropped significantly for Williams-Sonoma Inc. in 2009. Overall the, company pulled in $3.1 billion in total revenue, down from $3.36 billion in 2008. Direct revenue dropped, both in total dollar amount and in the percentage of the firm