There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that
To build up its in-house mailing database, sports footwear retailer The Athlete's Foot has launched a 10-day "Accessorize Your Spring" promotion
Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones
Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division
NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients
A good coach works out a strategy to lead her team to victory. The Phoenix Suns' marketing department functions in much the same way, plotting out a game plan to get fans in seats throughout the basketball season.
Should it really take three clicks to unsubscribe from a retailer
Williams-Sonoma, Inc. has awarded a multi-year catalog production and distribution contract to R.R. Donnelley & Sons Co.
DonQ's, Puerto Rico's leading rum, has gone Hollywood in a partnership to become the "official rum" of Universal Pictures. The brand plans to expand its presence in the U.S.
Quiznos and Subway recently settled their longstanding dispute involving the Quiznos vs. Subway TV Ad Challenge user generated content promotion and other advertising created by Quiznos for its Double Meat campaign
