Month: March 2010
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Email
Before You Acquire E-mail Subscribers, Assess Their Worth
The most common mistake marketers make when it comes to acquiring e-mail subscribers has nothing to do with where they place the sign-up box on their Web site, or what incentives they offer, or even which media they use to promote their e-mail offering.
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Agencies
Meet the Broker: Lisa Horder
Today we meet Lisa Horder, director of list brokerage at Institute Lists.
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Agencies
One Year Out, Schlage Adds Rebate to Drive Sales
Schlage Link is marking its one-year anniversary with a rebate for its Schlage Link home-management system, a product that uses wireless technology to allow consumers to monitor door locks
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Agencies
Target Launches Mobile Coupons Nationwide
Shoppers at Target’s 1,740 stores in 49 states can now sign up to have the brand’s discount coupons sent to their mobile phones and can redeem those coupons by having their devices scanned at the checkout counter
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Agencies
Promotional Product Sales Drop Almost 10% in Q4 2009
Sales in the global promotional products industry in the fourth quarter of 2009 were 9.7% lower than sales in the same quarter of 2008
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Agencies
Rite Aid Offers Gift Cards in Exchange for New Prescriptions
Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services
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RMI Founder Martin Stein Dies
Martin Stein, the CEO of RMI Direct Marketing, died of cancer Monday afternoon. He was 58.
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Cost Cutting, E-Commerce Trim Frederick’s Of Hollywood’s Loss
Whether the result of cost cutting or improved e-commerce operations, direct sales from Frederick
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Agencies
Direct Good, But Retail Better, For J.Crew Group
Direct sales for J.Crew Group rose during the company