February 2010 - Page 9 of 26

The Week In Review

Headlines from the last week.

Consumer Media Consumption will Splinter by 2015: Report

By 2015, consumers will have morphed their media use into four scenarios that align with their attention spans, personal tastes, information needs and technological savvy

GMR Marketing Expands to Spain in Merger with Delfin

GMR Marketing and Delfin Integrated Marketing—two agencies within Omnicom’s Radiate Group—have merged. The merger expands GMR’s global capabilities to include Delfin’s four offices

Agencies

Women Game but Won’t Pay: Survey

Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.

Jay Schwedelson Takes CEO, President Roles At Worldata

Jay Schwedelson, formerly corporate VP of list firm Worldata, has become president and CEO of the Worldata Group of companies.

Accent Marketing Names Steve Tinlin President of Performance Marketing

Accent Marketing Services, has named Steve Tinlin president of the company’s performance marketing business unit.

Custom Toll Free Acquires Venturis Systems

Rugly Holdings, Inc., the parent company of Custom Toll Free, has acquired the assets of Venturis Systems, Inc.,

Agencies

Volkswagen Of America Picks Draftfcb Chicago For CRM Duties

Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.

Agencies

Talbots Picks Printer, Amends Merger Agreement, Gives Guidance

Talbots has selected Quad/Graphics to exclusively provide printing services for all of its catalogs. The new, multi-million dollar agreement calls for Quad/Graphics to provide premedia services, printing and distribution capabilities.

Agencies