Month: February 2010

• Social Connections

  Best practices for using social media to connect with consumers and drive people to event marketing tour stops.

• Open Rates Rise: Epsilon

  E-mail marketers’ average click and open rates in the third quarter of 2009 edged up over the same period in 2008, according to a recent study by Epsilon.

• Should You Wish Upon a Star?

  Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there’s a reason why athletes

• Agencies

  Leading Questions: Chief Marketer’s First Prospecting Survey

  It’s become an axiom for these cost-conscious times: It’s cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,

• Data & Analytics

  Become Invulnerable

  As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

• Do You Groupon?

  If you haven’t discovered Groupon.com yet, check it out It’s a site that puts a new spin on coupons, offering a different discount each day specific to

• Measure E-mail Marketing Performance Against Business Goals

  While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens and sometimes even conversions, one expert says most of

• Agencies

  Tax Returns

  Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure

• Fuzz Buzz

  The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message

• Agencies

  Data Can Be Sexy

  There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But