Month: February 2010

• RIGHT LOCATION, WRONG DEMOGRAPHIC

  Give Sears an for targeting me with an e-mail based on my zip code, but the offer is a bust unless they think I’ve wasted precious time at the gym. Sears

• Agencies

  Leading Questions: Chief Marketer’s First Prospecting Survey

  It’s become an axiom for these cost-conscious times: It’s cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,

• Data & Analytics

  Become Invulnerable

  As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

• Do You Groupon?

  If you haven’t discovered Groupon.com yet, check it out It’s a site that puts a new spin on coupons, offering a different discount each day specific to

• Measure E-mail Marketing Performance Against Business Goals

  While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens and sometimes even conversions, one expert says most of

• Agencies

  Tax Returns

  Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure

• Fuzz Buzz

  The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message

• Agencies

  Data Can Be Sexy

  There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But

• Agencies

  Return to Sender — For a Price

  Many large volume mailers aren’t keeping their house files up to date, and that’s costing them money, according to a survey by Pitney Bowes. In Nov. 2008,

• Climb on the Bing Bus

  PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into