Month: February 2010

• Email

  Two Thirds of Companies Prospect with E-mail: Chief Marketer Survey

  Asked to list all the types of media they used to generate leads in 2009, more respondents to a recent Chief Marketer survey checked off e-mail than any other single channel.

• Direct Mail Incentives: Are they Worth It?

  So? How badly to you want to grow and/or update or your customer database? Yeah, me too. But I just lost a battle that’s going to significantly cost me new subscribers. It’s a battle that could cost you too.

• Mobile

  Mobile Marketing Association Restructures, Names New North American Executive

  The Mobile Marketing Association has transformed its structure, turning its four operating regions

• Dealer.com Names David Stetson CFO

  Dealer.com, an online marketing solutions provider that specializes in serving auto dealerships, has named David Stetson CFO.

• Atrinsic Drops “Interim” From CEO Jeffrey Schwartz

  Internet marketing firm Atrinsic has appointed Jeffrey Schwartz CEO

• Fulfillment, DM Firm Budco Acquires Direct Group’s Database And Fulfillment Operations

  Budco a fulfillment and direct marketing company has acquired the database marketing and fulfillment divisions Direct Group, a New Jersey-based direct marketing company.

• Agencies

  Valassis Gets $500 Million Settlement From News America

  Valassis will settle its antitrust lawsuits against News America Marketing. Valassis had alleged News America was charging higher prices to customers who didn’t give News America exclusive marketing arrangements.

• Reader’s Digest Delays US Bankruptcy Emergence

  Note: An earlier version of this story incorrectly stated that Reader’s Digest’s UK operations are under bankruptcy protection. Only the company’s US business. Reader’s Digest Association Inc., is undergoing Chapter 11 reorganization.

  Reader’s Digest Association Inc. won’t turn the page on bankruptcy just yet. The company has delayed its emergence from Chapter 11 reorganization for its United States operations, which it entered in mid-August 2009.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Gift retailer Acacia offers a free workout DVD within its Happy New Year catalog. The Gorilla Foundation adds Koko

• Should You Wish Upon a Star?

  Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there’s a reason why athletes