February 2010 - Page 20 of 26

End of A Promotional Marketing Era

Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this week, one of the few publicly traded…

Investing in Brazilian Digital Media

Peachtree Media Advisors is partnering with Harpia Ventures to introduce investors to the Brazilian digital media space and showcase a pipeline of early and growth stage companies.

News Briefs

PROCTER & GAMBLE: and its Febreze brand, are running a sweepstakes to help introduce the addition of “Forbidden” to its scent collection

Corporate Law Firm Hires Joe Calve As CMO

Joe Calve has joined corporate law firm Morrison & Foerster as CMO

Michelle Madansky Joins Marketing Management Analytics

Michele Madansky has joined Marketing Management Analytics, and will serve as the firm

Agencies

Loyalty 360 Partners With Incentive Firm Marketing Innovators

Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.

Online Marketers Talk The Talk, But Don’t Walk The Walk: Study

Here’s a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four in five of you say it’s important to increase Web site visitor value through compelling product and content offers, why are only half of you using personalization tools? Coremetrics, a marketing optimization firm, discovered this disconnect in a recent survey.