Month: February 2010

• Coca-Cola Virtual Gifts Trigger Peek at Super Bowl Ads

  Coca-Cola, which recently landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook, is at it again

• Pringles Dusts Off Can Design Site for Team USA

  Pringles is putting its “Can Creator” Web site to use again, this time in support of Olympic Team USA

• Keyword targeting completes the Lat49 location-focused online and mobile device ad serving solution

  Lat49 keyword and Location Logic ad targeting provides the most accurate location-driven audience targeting available today

• LinkTrust Releases 50 New Features and Updates Including Affiliate Fraud Scoring

  The LinkTrust team released more than 50 features and updates this week in the Version 6 feature suite. With the successful implementation of the SAN and migration of the majority of LinkTrust partners to Version 6 in 2009, the focus for 2010 is to expand the features available to partners.

• Chrome Gains While Firefox, IE Lose in January

  Google’s Chrome Web browser broke the 5 percent mark in January, while Microsoft’s Internet Explorer and Mozilla’s Firefox both lost market share, according to Net Applications.

• Facebook Adds 5 Million Users in January

  How does the biggest social networking site kick off a new year? By adding 5 million new users.

• Google + iPad = Mobile Advertising Boom in 2010?

  If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind.

• Life Insurance Searches Soar in 2009

  The Internet is increasingly becoming a go-to source of information for life insurance, according to comScore.

• The Long-Term Survival Checklist

  Despite all the crap that has happened, we still find ourselves able to not only defend but believe in the value proposition that is the performance marketing space. And, it’s quite a laundry list of crap. In some respects, performance…

• End of A Promotional Marketing Era

  Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this week, one of the few publicly traded…