Month: February 2010
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New Opportunities for Advertisers on AOL
The strong quarterly performance from AOL is a boon to advertisers, who already have much to gain by embracing the new AOL.
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Agencies
An Online Exchange for Landlords and Retailers Pops Up
A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops
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Agencies
Autobytel Launches Dealer Lead Management Product
Autobytel Inc. has debuted iControl by Autobytel. The new offering assists vehicle dealers in managing third-party leads.
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Automotive Marketing Firm Picks New Chairman
Sean Wolfington has signed on to serve as chairman of VinSolutions.
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United Marketing Group Retains DataCo For Analytics Marketing Work
United Marketing Group has selected analytics marketing firm DataCo Solutions to provide data, business and marketing analytics and consulting.
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Strategic Holdings To Acquire Buzzskin
Strategic Holdings Group, Inc. and Buzzskin, Inc. today have inked an agreement under which Strategic Holdings will acquire privately held Buzzskin.
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Email
Prevent Your E-mails from Going AWOL
Nearly one out of every eight permission-based commercial e-mails sent in the U.S. during the second half of last year went missing. That
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Email
E-Newsletter Gets Down to Business for PVBS
For Pleasant Valley Business Solutions (PVBS), which sells ERP software with a long sales cycle, a monthly e-newsletter has been key to staying in touch with prospective and current customers.
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Agencies
Subprime Offers Pace Credit Card Mail Rise: Report
Credit card issuers have begun increasing their direct mail credit card offers, largely because of increased mailings to the subprime market, according to market research firm Synovate.
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Agencies
Cenveo Acquires Clixx Direct Marketing
Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc., a direct mail services company, for an undisclosed sum.