February 2010 - Page 10 of 26

Valpak, eDeals Join To Offer Local Coupons

Valpak and eDeals.com have partnered to enable localized, printable at eDeals.com.

Cenveo Acquires Clixx Direct Marketing Services

Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc.

Abercrombie & Fitch’s Direct Sales Hold Their Own

Abercrombie & Fitch racked up $936 million in net sales during fourth-quarter 2009, a drop from the $980.8 million it generated during the last quarter of 2008.

Agencies

Bigeye Direct Merges With Advanced Mailing Services

Bigeye Direct, Inc. will merge with Advanced Mailing Services. The joint venture will retain the Bigeye Direct name

Agencies

Monomoy Capital Acquires Apparel Firm Casual Living

Monomoy Capital Partners, L.P., has acquired Casual Living U.S.A., Inc. from its family owners

Small Businesses Double Use Of Social Media: Study

Social media adoption by small businesses doubled during the last year, from 12% to 24%. And among those, nearly half anticipate it will be profitable within the next 12 months, according to the Small Business Success Index.

Mattel Want to See Dogs Tweet

If you think Twitter is for the birds, toy maker Mattel would like to direct your attention to another species entirely

Best Practices in Word of Mouth and Social Media: WOMMA

At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated

News Briefs

TIDE: has partnered with tennis superstar Venus Williams to launch Tide plus Febreze Freshness Sport detergent. In addition to appearing in television, print and in-store advertising, Williams

How to Make the Most of Your Customer Feedback

Understanding the elusive “why” behind customer behavior is only the first step. The most important step is what you do once you learn why, and how you engage and respond with your customers in real-time.