Month: December 2009
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Lyris Special Report: Automatic Engagement
Ken Magill explores automated e-mail messaging
and how marketers can capitalize on it in today -
Agencies
Subway Adds “Biggest Loser” Contestant, as Spokesperson
Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010
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Agencies
Cox Nixes Sale of Valpak
Cox Enterprises, Inc. said Thursday it is no longer
trying to sell off cooperative direct mailer Valpak, something it -
Mobile
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp
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Agencies
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging
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Agencies
Walmart to Operate FIFA World Cup Shops in its Stores
Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world
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Mobile
Mobile Marketing Association Head to Leave after Less than a Year
Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year
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News Brief
DANICA PATRICK: will race the No. 7 GoDaddy.com Chevrolet in a partial nationwide NASCAR schedule next season, plus one ARCA race
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Email
Medicare DM Volume to Rise: Mintel Comperemedia
Medicare direct-mail volume for the fourth quarter of this year will top last year
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