Month: December 2009
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Email
E-mail Marketers Measure the Wrong Things: Expert
While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong.
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Email
Goodmail Launches Domain-Based Whitelist
E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam.
The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.
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American Express Promotes Gift-Card Sales with Online Games
American Express is using a pair of online games to promote changes it made last fall to its gift-card procedures that make them, in the company’s words, “100% gift and 0% fees”
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2009 Online Ad Spending Worse than Expected but Bottoming Out: eMarketer
Marketing research firm eMarketer has revised its estimate for U.S. Web advertising once again, and now says spending this year will represent a 4.6% decrease over last year’s online ad budget
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Digital
Integrate Owned, Earned and Paid Media in 2010
With 2010 looming, marketers should consider better integrating their paid search, natural search, display and social media campaigns to find the next competitive advantage.
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Holiday Exclusives, Redesign Boost Season for Blue Nile
Online diamond retailer Blue Nile’s holiday sales are sparkling, thanks to daily specials and a newly revamped Web site.
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Agencies
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Eric Porres Joins Lotame as CMO
Eric Porres has joined Lotame, a marketing firm that links social media activity with purchase activity
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Ron Elinkowski Joins Inbound TM Firm Great Falls Marketing
Ron Elinkowski has joined Great Falls Marketing, an inbound call center company, as executive VP with responsibility for the company