Almost exactly a year ago, I blogged that I didn't think Starbucks' then-new Gold loyalty program offered enough in the way of benefits beyond the basic

Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have

Face it: If you use your mobile phone mostly for talking, you're old Today's phones are morphing into Swiss Army knives of communications capabilities,

During the past year, store brand sales have increased by 10% versus 2% for national brands. According to Nielsen, while store brands comprise just over 10% of most retailers' total product mix, they also account for over 20% of sales, while achieving a turn rate that is better than two-to-one.

In a year challenged by battering economic conditions and skittish consumers, marketers are hanging on. Promo's annual report reveals that even though most categories experienced decelerating growth in 2009, spending was projected to grow, even if ever ...

Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.

A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 "Operation Rice Bowl" fundraising campaign for Catholic Relief Services.

Outdoor equipment marketer REI launched it first-ever television commercials yesterday, with two spots airing in selected markets.

A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.

Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame