Month: December 2009

• Agencies

  When to Send: E-Mail Timing Tips

  Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based

• BOY, DOES THAT DMA SWING!

  On the first full day of sessions at DMA09, I arrived at the San Diego Convention Center and walked toward Hall F for the keynote. There was a huge crowd

• Agencies

  Raising the Stakes

  Of the five million people in Foxwoods Resort and Casino’s data warehouse, four million hold the property’s Dream Card. A new data initiative will help

• WANTED: A BETTER PLAYBOOK

  I love professional American football (Packer, Chief and Steeler fan) and rugby seems like a sport I could really get into. Mind you, I know virtually

• Friends With Benefits: Dialoging With Customers In Social Media

  Brand manageers speak of “Dialoging” with customers in social media, but they shouldn’t neglect the benefits of buying shopper love

• FTC Puts Heat, Not Light on Blogger Marketing

  The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements

• Agencies

  The State of Events

  Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

• Mobile

  Codes About to Break

  Face it: If you use your mobile phone mostly for talking, you’re old Today’s phones are morphing into Swiss Army knives of communications capabilities,

• Surveys Help Toshiba Scan for Satisfaction

  Consumers waiting in line for their flu shots and the docs with the needles aren’t the only ones concerned about healthcare reform. B-to-B marketers have

• STARBUCKS SKINNIES REWARDS CHOICES

  Almost exactly a year ago, I blogged that I didn’t think Starbucks’ then-new Gold loyalty program offered enough in the way of benefits beyond the basic