Month: December 2009

• RICH PEOPLE BAG NEIMAN’S JAGS

  So much for the new austerity Luxury retailer Neiman Marcus sold out of its special edition 2010 Jaguar soon after unveiling its Christmas Book fantasy

• Mobile

  On the Move

  “Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project

• Online Goes Mainstream

  To paraphrase Homer Simpson, interactive marketing is there anything it can’t do? Well, yes, and that’s why spending on U.S. digital marketing will make

• Agencies

  Rough Times for Good Causes

  THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

• Agencies

  Incentives Suppliers Focus on Social Media

  A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years

• Agencies

  E-mail Tops in ROI

  Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s recently released Power

• Agencies

  When to Send: E-Mail Timing Tips

  Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based

• Agencies

  Raising the Stakes

  Of the five million people in Foxwoods Resort and Casino’s data warehouse, four million hold the property’s Dream Card. A new data initiative will help

• WANTED: A BETTER PLAYBOOK

  I love professional American football (Packer, Chief and Steeler fan) and rugby seems like a sport I could really get into. Mind you, I know virtually

• Friends With Benefits: Dialoging With Customers In Social Media

  Brand manageers speak of “Dialoging” with customers in social media, but they shouldn’t neglect the benefits of buying shopper love