Month: December 2009

• Agencies

  Tales From the Front

  GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

• Friendship Counts

  If you can figure out a foolproof way to estimate the amount that U.S. brands will spend on marketing within social media this year or next, kindly let

• On Target

  Spending on e-mail marketing will hit $13.4 billion this year, according to Veronis Suhler Stevenson’s latest Communications Industry Forecast. That constitutes

• Agencies

  Faithful Following

  Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

• PRO AWARD 09 WINNERS

  THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

• Direct Pressures

  Rising paper costs, rising postal costs, the plunging fortunes of financial services providers and the possible elimination of Saturday mail deliveries

• Looking for an Agency?

  You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

• Agencies

  Slow Growth

  Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

• THE YEAR AHEAD

  FINANCIAL SERVICES: Credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory

• Agencies

  Slipping and Sliding

  The stormy economy has put a hurtin’ on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%