Month: December 2009

• Agencies

  Online Gift Card Purchases on the Rise

  Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences

• E-Tailing Round-Up: Cyber Monday Was Merry and Bright

  The numbers are in, and it looks like the ghost of Christmas 2009’s online shopping future will be a jolly soul. Stats released by several organizations yesterday show shopping levels for this year’s Cyber Monday topping 200 levels.

• Agencies

  Loyalty Programs Undergo 2010 Facelift

  Next year, loyalty programs will undergo a double facelift

• Agencies

  P&I Postscripts

  PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5

• People in the News: SK&A, PlusMedia

  SK&A and PlusMedia have announced new hires and promotions.

• Email

  Stupid Political Watch: Waaay Behind the Curve

  One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders.

  Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single viable candidate.

  As reported here before, the address is getting a lot of unsolicited political e-mail representing the full spectrum of American political ideology.

  What

• Email

  Stupid Activist Watch: Another Thankful ‘Buy-Nothing-Day’ Flop

  Another Christmas-shopping season, another call from the Adbusters Media Foundation to

• Email

  Engagement Train is Coming Straight at You

  AOL made an announcement last week about its enhanced whitelist

• Agencies

  Spending up by a Nose

  Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

• Agencies

  Pride of Placement

  If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV