Month: December 2009

• FTC Sues Three over Robocall Violations

  The Federal Trade Commission has sued three telemarketers for allegedly making hundreds of thousands of pre-recorded robocalls to consumers promoting worthless credit-card interest-rate reduction programs for upfront fees as high as $1,495.

• Tradeshow Marketing Taps Datapak

  Tradeshow Marketing Co. Ltd. has hired Datapak Services Corp. to provide the fulfillment and customer service for its upcoming direct response television campaign.

• Agencies

  Meet the Broker: Jeff Bisset

  Today we meet Jeff Bisset, president of London, Ontario’s Interact Direct Marketing Inc., a business he owns with partner Paul Jensen. A relative newcomer to list brokerage, he sees lots of potential in the field despite the more restrictive landscape in Canada.

• Marketers Looking for More Social Measurability in 2010

  The majority of respondents to a new Bazaarvoice/CMO Club survey

• Sacramento Press Debuts Local Online Ad Network

  The Sacramento Press has formed SLOAN, a new vertical online media ad network.

• McDonald’s Twitters “Avatar” Screening Contest

  McDonald’s is getting its twitter followers all a flutter with a special sweepstakes offering a chance to win a private screening of the upcoming movie “Avatar”

• Agencies

  Radware Tries Heroic Approach With Alteon Campaign

  A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.

• Email

  Goodmail Partnership Enables E-mail Video Chat

  Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia

• Email

  E-mail File Sizes, Volume Up; Opens, Clicks Steady: Silverpop

  Online marketers

• Email

  Stupid Pitch Watch: That’s Not PR, It’s Me-R

  The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.