R2C Group Names Sue Collins Head Of Its Creative Operations
R2C Group a direct response advertising agency, has promoted Sue Collins to VP of Respond2, the creative division of R2C Group.
Terry Peterson Takes Over As Deluxe Corp. CFO
Terry D. Peterson was promoted to CFO of Deluxe Corp. effective immediately. He takes the place of Richard S. Greene, who has resigned from the company,
Equifax Acquires Rapid Reporting Verification
Equifax Inc. has acquired Rapid Reporting Verification Co. Rapid Reporting offers IRS tax transcript information and social security number authentication services.
InfoGroup Financials Show Cuts In Interesting Places
InfoGroup, formerly infoUSA, may not be confirming that it
Yesmail Debuts Mobile, SMS Features
E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool.
Lunchtime a No-E-mail Zone: Pure360
Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.
E-mail Not Dead Yet: Study
Amid all the talk that social media will kill e-mail comes a survey saying people apparently aren
‘You Can Spam’ Strikes Again
One of the most asinine arguments advanced by anti-spammers and echoed by an infuriatingly obtuse and incurious press is that the U.S. Can Spam Act was crafted to be too pro business—translation, weak—and, therefore, has done nothing to combat spam. This is nonsense on stilts. As has been pointed out here before, though the Can…
Sara Lee Deli Seeks Followers with Twitter Donation Campaign
Sara Lee Deli wants Twitter followers and is willing to pay to get them
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day
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