November 24, 2009 - Chief Marketer

7-Eleven Promotes Brazilian Coffee with 711 Club Dating Game

7-Eleven is promoting the Brazilian flavors it added to its roster of in-store brewed coffees last February with an interactive virtual dating game, “Wake Up with a Hot Brazilian” that could win players a discount on their next cup of joe

Moms Plan to Up Spending This Holiday: Survey

Contradicting broader surveys that suggest holiday gift shopping will run lower than last year, a new survey by parenting Web site BabyCenter finds that mommy shoppers plan to spend more on presents this year than they did in 2008

Agencies

Zappos.com and Steve Madden Launch Shoe Design Contest

Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family

GMR Hires VP Business Development

GMR Marketing has hired Jimmy Bruns as vice-president for business development, a new post

News Briefs

THE MOORINGS: international yacht charter company, has launched the “Treasure Hunt” sweepstakes with a chance to win monthly prizes and the grand prize

LBi Names Frank Pedersen COO

LBi, a digital marketing and technology agency, has named Frank Pedersen its U.S. chief operating officer

Donnelley Marketing Hires One, Promotes Two

Donnelley Marketing has hired Eric Raymond to serve as its VP of sales and marketing. Separately, Jean Moseley has been promoted to VP of solution delivery and Cece Hawkins has been promoted to VP of business development.

Email

E-mail Volume To Spike On Cyber Monday: Responsys

The stores aren

Hachette Filipacchi Engages Equifax Database Services

Hachette Filipacchi Media has inked a multi-year deal with Equifax Database Services. Under the terms of the agreement, Equifax will support the magazine publisher’s direct marketing efforts and its list rental business.