Day: November 24, 2009

• Making the Most of B-to-B Lists

  Business-to-business multichannel marketers all face the same challenge today: how to maintain or grow our active customer databases despite the increased cost of prospecting and the declining sizes of the lists we traditionally use for prospecting. Often, B-to-B list owners do not even rent their lists and certainly will not rent their e-mail lists. A recent trend report by Abacus revealed B-to-B house files dropped 9% in size from 2007 to 2008.

• Social

  FTC Blogger Guides Create More Heat than Light

  The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.