Business-to-business multichannel marketers all face the same challenge today: how to maintain or grow our active customer databases despite the increased cost of prospecting and the declining sizes of the lists we traditionally use for prospecting. Often, B-to-B list owners do not even rent their lists and certainly will not rent their e-mail lists. A…

The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.