Month: October 2009

• News Briefs

  THE GLENLIVET: Scotch whisky is running a sweeps through Nov. 30. Players register and play one nine-shot challenge on St Andrews Links

• Agencies

  PRC Names Hammond Vice Chairman

  The Postal Regulatory Commission has named Tony Hammond as vice chairman, succeeding Nanci Langley.

• ChoicePoint to Pay $275,000 Fine, Boost Data Security

  ChoicePoint Inc., the data broker and services company, will pay a $275,000 fine and has agreed to strengthen data security requirements to settle Federal Trade Commission charges that it failed to protect sensitive consumer information, as required by a previous court order, according to the FTC.

• Agencies

  Live From DMA09: New Ethics Guidelines for Behavior, Mobile Marketing

  The Direct Marketing Association has updated its ethics guidelines for online behavior and mobile marketing practices. Adherence to the new guidelines, which were approved by the DMA

• Agencies

  Live From DMA09: LoyaltyOne Takes Stake In Brazilian Rewards Program

  LoyaltyOne has acquired a 29% stake in Companhia Brasileira De Servicos De Marketing, which operates Dotz, a multi-retailer loyalty program based in Brazil

• DM Ad Spending Ticks Up, But Total Ad Spend Down: DMA

  The good news is that direct marketing

• Naughty or Nice, Holiday Shoppers Plan to Shop Earlier, Spend Less

  Consumers plan to shop earlier, spend less and give to fewer people this year. These were among the most telling findings in Performics

• The Happy Marriage of Direct and Digital

  Mass advertising is no longer the Holy Grail, and CMOs no longer settle for vague assurances of ability to measure success. What’s the reality in today’s marketing world? The union of direct and digital marketing.

• Live From DMA09: It’s Martha’s World, We Just Live In It

  Martha Stewart has a simple goal for her company: omnipresence.

• Market Smarter as the Economy Recovers

  In recent weeks, companies have been happily reporting significant marketing budget increases for 2010. The largest increases are scheduled for the online channel. On average, it seems companies are planning to increase their online marketing expenditures between 20% and 30%.