Month: October 2009
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Motivate Your Loyalty Members
Getting people to sign up for loyalty programs is no problem. People are looking for added value and ways to stretch their hard-earned dollars. But getting them to use the programs is another story.
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Schwan’s Offers Free Food Samples Delivered to Your Door
Schwan’s home food delivery service is hoping to tempt 5,000 new customers with an offer to deliver free any product under $10.
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Email
Non-Profits Shine on ‘Welcome’ E-mails, Lacking Elsewhere: Study
Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path.
The figure far surpasses commercial mailers
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Email
E-mail ROI Still Stunning, Still Slipping: DMA
Another year, another Direct Marketing Association economic-impact study claiming e-mail
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New Balance & Susan G. Komen celebrate 20-year partnership
New Balance is celebrating its 20-year partnership with Susan G. Komen by releasing this short film titled “Running on Hope” on YouTube this month
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Agencies
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes
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Agencies
Bud Light Golden Wheat Buys Up Ads on “SNL”
Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads
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Susan G. Komen Reminds Consumers to Ask Questions Before Buying
This month—breast cancer awareness month—triggers a flurry of marketing activities tied to pink-ribbon packaging and pledges of support for the cause
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Agencies
Burger King Consolidates Promotional Work at Premium Surge
Burger King is parting ways with EMAK Worldwide’s Equity Marketing, its promotional products manufacturing agency of record. The work is being picked up by Premium Surge Promotions, which had shared the work with Equity Marketing for more than seven years