Month: October 2009
-
Agencies
The Name Game
List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate
-
Agencies
How Brands Like Microsoft Use Parties to Build Brands
NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday
-
Agencies
On the Upswing
It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,
-
Digital
The New Real Deal
Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added
-
E-MAIL
Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail
-
Digital
Americans Watching More Online Video
According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year
-
JetBlue CMO Wins Sweeps
Thank you to everyone who participated in our reader survey/sweepstakes this summer
-
Agencies
Ways to Make Your Mail Get Noticed
U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope
-
DIRECT MAIL
STAND OUT U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly,