Month: October 2009
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E-MAIL
Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail
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Digital
The New Real Deal
Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added
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Dannon Rolls Out First Loyalty Program Across All Brands
The program, Dannonomics, celebrates the firm’s 90 years of making fresh dairy products and offers consumers purchase incentives through October, including ways to earn up to $15 in savings through instant coupons and mail-in rewards
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Agencies
Make it Count
During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented
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Agencies
Oh Behave, Says Congress
Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry
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Agencies
Points Taken
As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that
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Agencies
The Name Game
List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate
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Agencies
How Brands Like Microsoft Use Parties to Build Brands
NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday
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Agencies
On the Upswing
It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,