Month: October 2009

• Agencies

  Audi Chooses RTC Relationship Marketing as CRM AOR

  Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

• Agencies

  Make it Count

  During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

• Doritos Amps Up Super Bowl, Xbox Campaigns

  There may be people who think it’s no big deal to have their homemade commercial run during the Super Bowl, or to get a first video game design placed

• Dannon Rolls Out First Loyalty Program Across All Brands

  The program, Dannonomics, celebrates the firm’s 90 years of making fresh dairy products and offers consumers purchase incentives through October, including ways to earn up to $15 in savings through instant coupons and mail-in rewards

• Agencies

  Survey Says People Still Pay Attention to Direct Mail

  Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications

• Agencies

  Slim Jims May Become a Thing of the Past

  Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce

• Agencies

  On the Upswing

  It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,

• Agencies

  The Name Game

  List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate

• Agencies

  Points Taken

  As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that

• Agencies

  Oh Behave, Says Congress

  Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry