Month: October 2009
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Agencies
Third Quarter M&A Activity Value Rises 200%
Third quarter merger, acquisition and investment activity in the marketing, information and digital media industries declined 1% in number of transactions compared to last year but total transaction value surged 200%, according to investment bank Petsky Prunier.
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Ebix Acquires E-Z Data for $50.3 Million
Ebix Inc., an online marketing services firm, has acquired E-Z Data Inc., an on-demand customer relationship management software developer, for $50.3 million.
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Yonder Media to Acquire Commission River
Yonder Media, a provider of wireless broadband access, has signed a letter of intent to acquire Commission River, an online marketing services company.
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Agencies
Pitney Bowes Names Cerullo VP of Messaging Sales
Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit.
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Kraft Pushes Recipes as a Marketing Tool
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese
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Coupons.com Hikes Mobile Reach with Save to Loyalty Card, GroceryIQ Upgrade
Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services
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Agencies
Yahoo, Ad Council Contest Offers Charities Free Web Ads
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail
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GMR Hires Senior VP
GMR Marketing has hired Ed Kiernan as senior vice president, a new position
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News Briefs
EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations