Month: October 2009
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Get Ripped… Off
When we look back on the history of the world of flogs and flogvertising, we probably won’t know which straw broke the camels back. The straws in this case are mainstream news articles but more so legal …
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Local Search Leads to More Offline Action
According to a white paper published by TMP Directional Marketing and comScore, U.S. Internet users who conducted online local business searches are likely to actually end up in a store in person.
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Retailers Meet Consumers in Social Realm, Holiday Spending Buzz is Down
Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.
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Mobile Messenger Expands Senior Management Team with Experienced Mobile and Direct Marketing Leaders
Edward W. McCormick Named Senior Vice President of Human Resources; Israel Niezen Named Senior Vice President of Strategic Marketing and Development
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Newsday Charging; Study Says People won’t Pay
In a move that bucks a recent study finding that consumers are reluctant to pay for online content, New York Newsday began charging non-subscribers for access to certain parts of its Web site today.
Under the plan, Newsday print subscribers and customers of the newspaper’s parent Cablevision will have complete access to the Web site. Others will have to pay $5 per week for an online subscription.
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Digital
Chinese Search Firm Strong In Third Quarter
Baidu, a Chinese-language Internet search firm, pulled in $187.3 million in revenue during third-quarter 2009, a 39.1% jump from what it generated in third-quarter 2008.
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Publicis Offers Global Revenue Snapshot
Advertising agency conglomerate Publicis pulled in $1.55 billion in revenue during its most recent third quarter, a 5.3% drop from the $1.64 billion it realized during third-quarter 2008.
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Stock Sale Helps Boost IAC’s Third Quarter Income
IAC, which provides a variety of online consumer services, generated $336.6 million during its third quarter, down from $369.3 million in third quarter 2008. The company recorded net earnings of $21.7 million, compared with a net loss of $14.8 million a year ago.
