Month: October 2009

• Tatto Media Revolutionizes Affiliate Platform with Fresh Features and Updates

  Leading behavioral ad network touts revamped design and improved tracking features for superior results

• First Half of 2009: $10.9 Billion in Online Ad Revenues, Down 5.3%

  According to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP (PwC), Internet advertising revenues in the U.S. during the first half of 2009 were $10.9 billion, reflecting a 5.3 percent decline from the same time span last year.

• Too Much Information Online Leads to Using Social Media for Searches

  Are portals and search engines yielding ground to social media sites in the realm of online searches for information?

• FTC Revises Endorsements and Testimonials in Advertising

  On Monday of this week, the FTC announced they approved final revisions to the guidelines they give advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. While the announcement didn’t come…

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  Fake Blogs – What’s At Risk

  In chatting with a friend in the industry, they remarked how it seemed to them that the FTC operated two years in arrears. They looked at this week’s earlier announcement regarding the updating of the FTC’s Guides Concerning…

• MEMOLINK, INC. CHANGES CORPORATE NAME TO ADPERIO AND LAUNCHES NEW WEB SITE

  New corporate identity reflects company’s unique approach to online advertising

• IE Loses Global Ground, Firefox, Safari, Chrome, Opera Gain

  According to the latest figures released by Net Applications, Microsoft’s Internet Explorer is continuing to lose ground as its four main competitors are increasing their respective market shares.

• Email

  Utah Child No-E-Mail Lawsuit Dismissed

  A federal judge in Utah Monday dismissed a lawsuit against the state

• Agencies

  Meet the Broker: Paul Kolars

  Today we meet Paul Kolars, a partner, along with along with Linda Klemstein and Keely Vazquez in St. Paul, MN-based Trimax Direct. Trimax has been in business since 2000.

• Agencies

  Hostess Rebate and Sweeps Promotes DVD Release

  Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD