Month: October 2009

• 86% of All E-Mails were Spam Messages in September

  Symantec’s October “State of Spam” report notes an increasing number of e-mails containing malware, new popular spam subject lines and that the vast majority of e-mail messages were spam in September.

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  Free Diapers and the Growing Barrier to Entry

  If you had asked us in 2004 if email submit offers would still exist in 2009, we would have bet money against it. Fortunately, we didn’t bet money because we would have lost. For reasons outlined in our overview of the incentivized…

• 10% of Online Display Ads Are Locally Targeted

  Of all display ads in four major U.S. markets (Atlanta, Chicago, San Francisco and Washington D.C.), 10 percent are locally targeted, according to a recent study conducted by comScore.

• Unofficial AdTech Pre-Party Attracts Additional Sponsors

  Unofficial AdTech Pre-Party Attracts Additional Sponsors for the “No Bull Party” featuring the only Bikini Bull Riding Contest in NYC.
  Unique sponsorship opportunities attract “FRIENDS OF XY7” to get involved for the most outrageous party for the 3rd year in a row.

• Jon Fondy and Kevin DeVincenzi interview email industry experts

  Jon Fondy and Kevin DeVincenzi interview email industry experts and referee heated debates on weekly internet radio show “Inboxed”, the new weekly series that “shows listeners how to deliver on email marketing strategies without going postal” is now available on the iTunes Podcast Directory. The weekly series airs live on WebmasterRadio.FM Wednesdays at 5pm Eastern/2pm Pacific.

• Pike Survey Shows DMA Dissatisfaction

  The Direct Marketing Association

• Publicis Groupe Finalizes Acquisition Of Razorfish

  Publicis Groupe SA has closed its acquisition of Razorfish, a marketing agency formerly owned by Microsoft.

• Blast Advanced Media Hires Dana Lookadoo

  Blast Advanced Media, a Web site optimization and online marketing agency, has hired Dana Lookadoo to serve as its VP and online marketing director.

• Agencies

  Advantex, Canadian Imperial Bank Extent Loyalty Marketing Agreement

  Advantex Marketing International Inc., a merchant funding and loyalty marketing program provider, has extended an agreement with Canadian Imperial Bank of Commerce.

• Agencies

  Best Practices for Taking up the Cause

  Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer