Month: October 2009

• Agencies

  Valassis Marks Third Quarter With Strong Earnings

  Valassis Inc. generated third-quarter revenue of $544.1 million, a drop from the $563.7 million it pulled in a year ago. But the company recorded $13.8 million in net earnings, a turnaround from the $5.2 million net loss it reported a year ago.

• Agencies

  Small Biz Sales Down, Government Sales Up For PC Connection

  PC Connection, which sells custom-configured computer systems, saw its revenue and sales drop in the third quarter of 2009 from the same time in 2008.

• Responsys Acquires Smith-Harmon

  Marketing services firm Responsys will acquire Smith-Harmon Inc., a digital marketing services firm. Terms of the acquisition were not announced.

• Revenue, Margins Slip At Acxiom

  Acxiom Corp. generated $271.1 million during its fiscal second quarter for 2010, a 17.6% drop from $328.9 million in the second quarter of fiscal 2009. The company’s operating income fell by 38% during the same period, from $34.3 million to $21.2 million, More, along with the Hegemonist’s Take, follows.

• Agencies

  “Motherhood” and Fandango Team to Support Komen Charity at Debut

  In recognition that October is Breast Cancer Awareness Month, the producers of the film “Motherhood” have struck a deal with online ticket agency Fandango to provide financial support for cancer health.

• Email Gone Viral: How To Extend Email Reach Through Social Sharing

  Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor is it used solely by college students and those with too much time on their hands

• Agencies

  To Avoid Overload, Engage Your Audience

  For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.

• Mobile Messenger Expands Senior Management Team with Experienced Mobile and Direct Marketing Leaders

  Edward W. McCormick Named Senior Vice President of Human Resources; Israel Niezen Named Senior Vice President of Strategic Marketing and Development

• One in Five Internet Users are Updating their Statuses on Twitter or Elsewhere

  Pew Internet & American Life Project’s recent “Twitter and Status Updating, Fall 2009” report reveals that about 19 percent of adult Internet users use Twitter or another status update service, reflecting a huge surge from previous surveys.

• Retailers Meet Consumers in Social Realm, Holiday Spending Buzz is Down

  Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.