Month: August 2009

• Agencies

  Destination: Loyalty

  Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

• Deliverability Woes? Take the Blame Yourself

  About 20% of permission-based e-mails, on average, are treated by Internet service providers as spam, according to a new report. Sound familiar? Well,

• Agencies

  TP Tweeting

  Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

• CMO Personal File: John Frascotti

  CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this

• Three Techs, Three Takeaways

  BING is Microsoft’s reboot of its Live Search, a perennial third in the search engine races. Last June Microsoft revamped it as a decision engine with

• Agencies

  Moms Value the Web Difference

  Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

• KEEP IT SHORT AND SHARP

  E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released

• Agencies

  P&I Product Showcase

  Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter

• HEY BIG SPENDERS

  E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will

• GUNSLINGERS GO HOME

  Sometimes it seems like chief marketing officers are living in the Wild Wild West, riding their horses from town to town, frequenting one saloon after