Brands Out Front at BlogHer ’09
For a conference of female citizen journalists, last month's BlogHer '09 in Chicago sported some marquee names, including Tina Brown, Paula Deen and Tim
Harness That Social Vibe
As recently as a year ago, most conversations about brands took place in private, either in person or by e-mail. Marketers spent a lot of time trying
CM Listline: Back to School
Today's Students Need More than backpacks and binders. They're mobile and they know how to leverage technology in ways many chief marketers have yet to
Deliverability Woes? Take the Blame Yourself
About 20% of permission-based e-mails, on average, are treated by Internet service providers as spam, according to a new report. Sound familiar? Well,
TP Tweeting
Listen closely. Hear that? It's the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified
Keep It Real
Thanks to DVRs and TIVO, getting consumers to focus on your DRTV message is harder than ever before. One good way to do that is very simple keep it real.
CMO Personal File: John Frascotti
CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this
Moms Value the Web Difference
Web parenting resource BabyCenter.com has produced research to show how reliant today's moms are on technology. And to back it up, they released an app
KEEP IT SHORT AND SHARP
E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released
P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter
