Topic

Month: August 2009

  • Brands Out Front at BlogHer ’09

    For a conference of female citizen journalists, last month’s BlogHer ’09 in Chicago sported some marquee names, including Tina Brown, Paula Deen and Tim

  • Harness That Social Vibe

    As recently as a year ago, most conversations about brands took place in private, either in person or by e-mail. Marketers spent a lot of time trying

  • Agencies

    CM Listline: Back to School

    Today’s Students Need More than backpacks and binders. They’re mobile and they know how to leverage technology in ways many chief marketers have yet to

  • Deliverability Woes? Take the Blame Yourself

    About 20% of permission-based e-mails, on average, are treated by Internet service providers as spam, according to a new report. Sound familiar? Well,

  • Agencies

    TP Tweeting

    Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

  • Agencies

    Keep It Real

    Thanks to DVRs and TIVO, getting consumers to focus on your DRTV message is harder than ever before. One good way to do that is very simple keep it real.

  • CMO Personal File: John Frascotti

    CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this

  • Agencies

    Moms Value the Web Difference

    Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

  • KEEP IT SHORT AND SHARP

    E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released

  • Agencies

    P&I Product Showcase

    Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter