Month: April 2009

• Tip Sheet/Incentives April/May 2009

  Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,

• Agencies

  Economize Those High-Cost Vehicle Tours

  It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

• Agencies

  Align Your Prize With Your Audience

  The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

• Agencies

  Contests: Did You Know…Games Spending is Up?

  Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

• Use Video to Boost Search Results

  Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories

• Agencies

  The Incredible Shrinking Mailbox: Shifting Mail Volumes Reflect Channel Use Changes

  Direct mail’s role as a mass-marketing response driver has all but vanished during the past decade, according to a study from consulting firm Winterberry Group. But opportunities still exist for leveraging data in pursuit of better targeting, and for integrating mail with other channels

• Full Court Press

  Know the Business Objectives Make sure there is sound understanding of a company’s business objectives. Since sponsorship is a big part of the marketing

• Tip Sheet/Web April/May 2009

  Helpful Hintstwitter Twitter, Don’t Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted

• Agencies

  Opportunity Slips Through the Slot

  For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share

• Drummer Pulls Off Best Net Marketing Promo Ever

  Journeyman session drummer Josh Freese has just finished what was arguably the most creative promotion of online content in Internet history